Empire spent a lot of time researching different formulas and pigments to help create a strong white that can be used for both highlights and mixing. Their white is thick enough for larger fields of solid saturation and thin enough for highlights. It is the highest lightfast white they have found, meaning it will stay white longer in the skin.
Empire's white is loved by many for highlights. This white has twice the amount of pigment, making it great for packing in. Empire grinds the pigment up so that it can fit into the skin more allowing you to be able to pack more into a small space; making the tattoo brighter. Their white is not cut with water, which makes it a more pure white. This ink mixes well with color and is a cool white.
