Why Good Guy
“We live for tattooing. Better tools, built with integrity and respect, and made with love for this community that we revere. Everything we do is meant to make our craft better, and to carry this timeless, coveted artform forward into future generations.”
We are you.
Good Guy Supply is a team of veteran tattooers and family. We are obsessed with improving tattooing in every way possible. For us, that means developing and offering high quality, value- packed products and supplies that are part of everyday tattooing.
We believe in creating and continuously improving the products that tattooers depend on with the goal of making the work easier and more enjoyable. Our priority is on beautiful, powerful tattoos, and not on making “ok” products work.
Good Guy started this journey in 2006 when founder Lucas Ford and his family set out to provide perfect pre-made needles for our friends and peers in tattooing. These needles were built exactly to the specs of his own hand made needles that were perfected over thousands and thousands of tattoos. Once that puzzle was solved, there was no turning back. Good Guy Supply was born.
Fast forward to 2014 when Rob and Natalie Jobe joined the business and we tripled-down on our insatiable obsession to create the best products possible and build a thriving community around our efforts. We are in love with tattooing and more importantly, the people that this craft has enriched our lives with.
Our Mission
We live to provide tattooers with affordable, high-quality products that make body artistry easier and more enjoyable.
Our Vision
As tattooing evolves, we will innovate and push the envelope alongside tattooers to make the art and craft of tattooing friction free with more intuitive tools and better supplies.
Our Values
Quality
Simply put, we only build what we would use ourselves. We are driven by an insatiable responsibility to always do our very best, never resting on “good enough” and always welcoming input from our peers in the industry. Our products are built to perform at the highest levels, and we work day in and day out with our manufacturers and partners to continuously improve everything we produce and sell.
Obsession
We’re obsessed with all things “tattooing”. The tools, the creativity, and the service we provide to our customers. Together we bring 45 years of hands-on tattooing experience into our business and work every day to preserve and carry this craft far into the future.
Community
Past, present and future, we’re part of a constantly evolving community that’s anchored in artistry. We deeply value the voices of our friends, mentors, and peers, and are fixated on learning and sharing so that we can deliver the best products possible to this amazing group of artists.
Value
We believe that money isn’t everything and that great quality can and should be affordable. We are deeply committed to providing premium products at a fair and reasonable price. When it comes to what we sell, it’s all about performance, accessibility, and transparency. Oh, and we use what we sell.
Innovation
Innovation comes from expertise. Expertise happens when you marry creativity with collaboration and put it into practice every day. We are relentless when it comes to finding new, better or more affordable ways to create the artwork that shapes and reveals our unique identities.